Milk is a staple item for most households, and Kowloon Dairy has been the face of milk in Hong Kong since the beginning. Through Kowloon Dairy’s user research, they concluded that they would like to roll out subscription-based delivery services, starting with the mid-levels resident.
Due to a tight time frame, we proposed that developing a progressive web app was the optimal solution to meet today’s web standards and save time for android development, It also gives a user-friendly vibe when people browse the website on their phone as it looks like the actual app. Moreover, extensive research from Google shows how progressive web apps reduce bounce rate, to generate greater opportunities revenue.
Kowloon Dairy was determined to bring a customizable bundle of products for shoppers for their subscription delivery service. Users can mix and match different products, or the same product with different flavors as they like. This freedom encouragesd shoppers to try out the different products without the rigidness that a lot of e-commerce companies practice. This was important throughout the whole design process where we encouraged shoppers to try out different combinations of products.
Through our UX consultation and design service, Legato used a progressive web app approach for the first time. As an industry-leading agency, we implemented new and improved methods to help our clients drive more sales. A flexible and agile design and development approach is required in this ever-changing industry.
Progressive web app approach, reduced bounce rate while driving more sales;
Flexible bundle for mixing and matching different products;
Smooth payment method on both website and app.
Kowloon Fairy is the number one milk brand in Hong Kong with over 80 years in the making. The expression of satisfaction on Kowloon Dairy brand’s new logo underlines itsour dedication to generations of happy Hong Kong families.
