Mobile loyalty marketing through an e-Membership card app has proven to be a boost to physical sales. Higher conversion rate can be achieved with the creation of a seamless user experience (UX).

HK JEBN used to have a computerized membership system with a large membership base. The retailer realized an advanced membership app with POS integration will help refine its reward program whilst a good app user interface design will increase conversion.

Through our UX consultation and design service, Legato built a customer-facing app for HK JEBN.

Benefits of HKJEBN Digital Membership Program:

• enables customers to check their membership status, reward points and e-Coupons anytime, anywhere;
• enhances brand stickiness and customer retention rates;
• works as an extension of HK JEBN’s brand image;
• powers customer engagement by promotional updates; and
• scales up business.

Established in 1998, Hing Kee Java Edible Bird’s Nest Co Ltd (HK JEBN Limited) is one of the local pioneers in running “upstairs shops”  with a self-service supermarket mechanism. It offers a diverse range of products, from premium dried seafood, Chinese health food to various Japanese, Korean and overseas products. With the philosophy of “customers and quality always come first”, HK JEBN strives to achieve maximum customer satisfaction by providing high quality products and services.