Loyalty Program App and Corporate Web Portal for Outback Steakhouse


Business Challenge #1: No More Physical Loyalty Cards

Today, customers want to slim down their wallet, and prefer not to carry a bunch of physical loyalty cards around.

Outback loyalty app acts as a digital loyalty card, allowing customers to access its loyalty program and redemption rewards from their own mobile phone.

Business Challenge #2: Customer Retention

A brand loyalty program does matter. It is the key to growing a loyal fan base through reward redemption, special deal promotion and so on.

Outback realised that it was far easier to get repeat business from existing customers. Therefore, the steakhouse chain looked to offer a digital loyalty program to engage customers with seamless experience inside one app/web portal.

Our Service

Through our UX consultation and design service, Legato built a customer-facing app/web portal for Outback.

Our Custom App/Web Solution

Creating seamless UX (User Experience) stayed top of our mind. Outback app- and web-based loyalty program includes following features:

  • e-Membership Card
  • e-Coupon Redemption
  • Loyalty Program
  • Rewards System
  • Promotion Platform
  • POS Integration

What Makes a Great Digital Loyalty Program?

Benefits of the Outback Digital Loyalty Program:

  • enables customers to check their membership status, points and e-Coupons anytime, anywhere;
  • enhances brand stickiness and retention rates;
  • serves as an extension of Outback’s brand image; and
  • engages users with promotional updates.


Brand Story of Outback Steakhouse

Outback is an Australian-inspired steakhouse chain beloved worldwide. The restaurant takes pride in serving up a wide variety of innovative creations, bold flavors and traditional classics, with only the finest ingredients and original recipes selected.

Click into the Outback Steakhouse website to check your points at:

Download the Outback Steakhouse app to enjoy exclusive member benefits!