App Activity Certification is a platform to let App Publishers know and measure the digital audiences in their mobile apps.
“App Activity Certification” is the new industry’s mobile app audience measurement standard. App publishers and advertising agencies can rely on “App Activity” platform for measuring audience composition and performance within key user segments. The certification includes option for reporting traffic driven through apps where provides daily and monthly average of unique visitors, number of visits, visit duration, total downloads as well as daily breakdown of iOS App and Android App.
Methodology of how App Activity Report is generated: